Caraway Cookware

A flagship ceramic-coated non-toxic cookware set.🍳

This design focuses on cookware fitting more seamlessly into the everyday users home and has been carefully considered to represent Caraway’s brand values. The project looked at reframing the holistic experience of cookware as well as focusing on a quality core product. The project included a wide variety of stages ranging from early research and strategy through to the creative direction and final packaging design. The full user journey was considered from use case, cleaning and through to storage; all of which contributed to the touch point designs and detailing.🍲