A digital camera, designed for humans. 📹
In the early days of photography, cameras were designed around the medium it recorded too. 35mm film cameras were rectangular in shape in order to house the two winders and a flat plane for the film frames. the camera design has frozen in time. "The main goal of the design was compactness, with no compromises. The shape progression displays the search for optimal grip position in relation to the viewfinder and buttons around them. The user should be able to operate the camera with one hand if needed, therefore utmost attention had to be paid to the shape of the body and position of the buttons." simple, comfortable, ergonomic grip, easy to use. Clearly proud dials, 1 viewfinder. Simplicity is key, as always.