The new 2023 season trophy, representing the next stage for the EV motorsport championship. 🏆
The energy burst-like design of the new trophy is heavily inspired by the power features of the GEN3 – the third-generation Formula E car – racing at the very limit of innovation and pushing the boundaries of development in EV technology.
“Our brief was to create an iconic new race trophy for the GEN3 era. It was vital that it conveyed electrification, speed, and movement, whilst also retaining elegance and modernity. The trophy form takes inspiration from automotive spokes, heat sinks and cores within a cable, combined with flowing lines seen in timeless jewellery and automotive body panels.” 🏎
Designed by @betadesignoffice product photography by @guylockwoodphotography & motion by @jontymotion
See more work from @betadesignoffice & @guylockwoodphotography & @jontymotion
