Fyra

An automotive interior concept that aims to transport business travelers between remote places through rough winter conditions in a trustworthy and sustainable way. 💺

By the year 2050, the city of Umeå has become the main business attractor of Northern Sweden. This experience focuses on providing the user with maximum comfort in order to arrive well rested for a business appointment. A hammock inspired seat has been designed allowing for great flexibility in seating positions; ideal for long distance drives. During the trip the user will take in the unique scenery, recharge by short sleep or have the possibility to regain vitamin D through the headrest light therapy. The use of materials inspired by future winter tech-wear has resulted in a practical yet cozy aesthetic in which the user feels protected from the extreme cold temperatures. ❄️