Lancia / J-air

A finely sculpted gravel bike that uses sharp lines and visual cues to convey its properties. 🚴🏿

Designed for Java, the Lancia gravel bike, aims to stand out within a saturated market full with ultra light carbon frames. With a visual identity that hopes to “convey strength but at the same time lightness and plasticity” utilising clean lines and a strong features. 🚲