NOOK Bike

A gravel bike concept that focuses on the intricate details and experience when riding. 🚲

“The bicycle industry is a rapidly growing and saturated market, which led to the challenge of designing a bicycle that is distinguishable from the crowd. Combining the Ritte identity, with a form language that is as clean as possible, we aimed to create an eye-catcher on the road.” The bike is designed within a spectrum of basic proportions and functions, with attention to fine details and usability. 🚵‍♀️