A limited edition collection of USM storage objects conceptualised by Ben Ganz. 🏙️
Consisting of six unique configurations, each object is inspired by New York’s urban design typology and available in three limited edition powder-coated steel colors: uptown blue, soho yellow and downtown pink, all in a matte-finish.
“There’s a long tradition of the skyscraper and the skyline in furniture design — I’m thinking about Paul T. Frankl’s Skyscraper bookshelves from the 1920s, which used the skyscraper as a symbol of American modernity, or Gaetano Pesce’s iconic Tramanto a New York couch, which echoed 1980s Gotham. Given that USM’s origin is so directly connected to architecture, it made sense to me to continue this legacy. And the tower is a perfect symbol of New York, where the only place to build is up.” - Ben Ganz 🏗️
Designed by @officebenganz A special collaboration between Swiss manufacturer @usmmodularfurniture and New York-based design platform @pinup.home
